Sabir, Sana Sameen, Uneeb Waseem Qureshi, Farah Yasser, and Fatima Nawaz. “Beyond Functional and Experiential Value: The Mediating Effect of Self-Congruity in the Utilitarian–Hedonic Value Framework”. The Regional Tribune 5, no. 4 (April 30, 2026): 95–106. Accessed July 20, 2026. https://submissions.regionaltribune.com/index.php/trt/article/view/242.