Supportive Leaders and Sustainable Banking: How Supportive Leaders Develop Employee Green Behavior

RESEARCH DIALOGUE REAL-WORLD IMPACT

Contributors

  • Wassaf Latif PhD Scholar, Hailey College of Commerce, University of The Punjab, Lahore, Punjab, Pakistan.
  • Dr. Rab Nawaz Lodhi Associate Professor, Hailey College of Commerce, University of The Punjab, Lahore, Punjab, Pakistan.
  • Sameer Mujahid Butt PhD Scholar, Hailey College of Commerce, University of The Punjab, Lahore, Punjab, Pakistan.
Keywords
Supportive Leaders Sustainable Banking Employee Green Behavior Sustainable Development Banking Sector

Abstract

In this era organizations are significantly accepting the importance and need for incorporation of environmentally favorable practices to cultivate beneficial results for sustainable development. In the context of the workforce inside an organization, leaders play a vital role in motivating and engaging their followers to gain fruitful outcomes. This qualitative research investigates the role of supportive leadership in developing green behavior among the employees in the banking sector of Pakistan. The banking sector has a pivotal role in the economy of any country, as it provides financial support to government institutions and the public as well. On the other hand, sustainability concerns are also more relevant to the banking sector as it falls under the category of non-polluting industries, but its financial practices have a great impact on environmental sustainability. This study provides a comprehensive framework for this contemporary challenge by incorporating an under-researched leadership style, “Supportive Leadership,” with “Employee Green Behavior”. Semi-structured interviews will be conducted with employees of the top five banks in Pakistan. This study employs the six-step thematic analysis approach to apply qualitative methodology followed by inductive reasoning.

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Corresponding Author

Wassaf Latif

PhD Scholar, Hailey College of Commerce, University of The Punjab, Lahore, Punjab, Pakistan.

Corresponding Author: [email protected]

How to Cite

Latif, W., Lodhi, R. N., & Butt, S. M. (2026). Supportive Leaders and Sustainable Banking: How Supportive Leaders Develop Employee Green Behavior. The Regional Tribune, 5(9), 234-248. https://doi.org/10.55737/trt/v-ix.438