Leader Bottom-Line Mentality and Entrepreneurial Innovation Behavior: The Mediating Role of Risk-Taking Willingness
Contributors
- Rafia Amjad MS Scholar, Department of Business Administration, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.
- Shagufta Ejaz Lecturer, Department of Management Sciences, National Institute of Modern Language, NUML, Rawalpindi, Punjab, Pakistan.
- Dr. Muhammad Tahir Assistant Professor, Department of Business and Management Sciences, University of Lakki Marwat, Khyber Pakhtunkhwa, Pakistan.
Abstract
This study examines the effect of leader bottom -line mentality on proactive innovation behavior and investigates the mediating role of employees’ willingness to take risks according to Social Exchange Theory (SET). Samples of 168 employees were collected and analyzed using SPSS by :descriptive statistics ,reliability and correlation analysis ,and mediation analytic analysis of PROCESS-Macro Model 4.Findings Leader Bottom -line mentality negatively influences proactive innovation behavior and partially mediates this relationship . The study highlights that excessive emphasis on financial outcomes discourages employee risk-taking, which is essential for innovation. The findings imply that organizations should balance performance -oriented leadership with supportive practices that encourage risk-taking to promote proactive behavior.
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Corresponding Author
Shagufta Ejaz
Lecturer, Department of Management Sciences, National Institute of Modern Language, NUML, Rawalpindi, Punjab, Pakistan.
Corresponding Author: [email protected]
