Emotional Intelligence and Behavioral Biases in Investment Decisions: A Study of Mindful Investing
Contributors
- Muhammad Afzal Deputy Director, Quality Enhancement Cell, Khwaja Fareed University of Engineering and Information Technology, Rahim Yar Khan, Punjab, Pakistan.
- Dr. Waleed Khalid Assistant Professor, Institute of Business Administration, Khwaja Fareed University of Engineering and Information Technology, Pakistan.
- Dr. Safdar Husain Tahir Associate Professor, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
- Dr. Safdar Husain Tahir Associate Professor, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
- Muhammad Hanif Additional Registrar, COMSATS University, Islamabad, Pakistan.
Abstract
This research investigates the influence of behavioral factors and investor psychology on investment decisions (IDs) among financial specialists in Pakistan, focusing on individuals investing through the Pakistan Stock Exchange (PSX). The study employed a purposive sampling method, which is a non-probability sampling technique based on specific characteristics of the population and the research objectives. Purposive sampling, which is dependent on the researcher's competence, is also known as judgmental sampling, selected sampling, or subjective sampling. The study reveals a positive correlation between behavioral biases of financial specialists and investor decisions, as well as a positive relationship between emotional intelligence (EI) and investment choices. Notably, EI was found to be a stronger predictor of IDs compared to behavioral biases. Specific behavioral biases such as regret bias were identified as influential factors in investor decisions. The study acknowledges the limitation of its sample selection, which was zone-specific and limited to the Pakistan Stock Exchange (PSX). Consequently, generalizing the results to investors in other states or exchanges should be done with caution. The study assumes the accuracy and truthfulness of the provided investor data. However, the findings have relevance for other stock exchanges similar to the Pakistan Stock Exchange (PSX). Additionally, investors can gain insight into their subjective behaviors and learn to manage emotions while making stock market decisions. This study contributes to the assessment of investors' risk attitudes, enabling investment advisors and finance specialists to make more informed decisions.
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Corresponding Author
Muhammad Afzal
Deputy Director, Quality Enhancement Cell, Khwaja Fareed University of Engineering and Information Technology, Rahim Yar Khan, Punjab, Pakistan.

